Social Media Content & Engagement Specialist
Minneapolis, MN
Social Media Content & Engagement Specialist
What You'll Do:
Social Media Content Creation
- Engage Audiences: Develop and publish original content (images, short-form videos) 3-5 times a week on key platforms including Instagram, TikTok, and Facebook.
- Collaborate Creatively: Partner with R&D, creative teams, and agencies to create compelling, brand-aligned assets.
- Stay Ahead of Trends: Monitor and share relevant social media and cultural trends with management and marketing teams.
Community Engagement
- Interact with Followers: Monitor, listen, and engage with followers, influencers, and consumers, responding to comments and questions to maintain brand voice and quality standards.
- Support Paid Strategy: Contribute to paid social media strategies, ensuring alignment with brand goals.
Analytics and Reporting
- Measure Performance: Track and analyze social media KPIs using native insights and analytics tools, adjusting strategies to enhance audience growth and engagement.
- Present Insights: Communicate social media performance and insights to stakeholders, helping to shape future content strategies.
What We're Looking For:
Experience & Education
- Education: Bachelor’s degree in Marketing, Communications, or a related field
- Experience: Minimum of 3 years managing social media accounts for consumer brands (Facebook, Instagram, TikTok, Pinterest)
Skills
- Social Media Expertise: Strong knowledge of social media best practices and trends
- Content Creation: Proven experience creating and editing original social media and video content
- Analytical Mindset: Ability to use social analytics to guide content adjustments
- Communication: Excellent verbal and written skills
- Consumer Goods Insight: Familiarity with consumer-packaged goods and retail channels is a plus
You'll Love This Role
- Engage Creatively: Produce impactful social media content that resonates with audiences and builds brand affinity.
- Collaborative Environment: Work alongside cross-functional teams and contribute innovative ideas.
- Hybrid Flexibility: Enjoy the blend of remote work with weekly on-site collaboration.
- Professional Growth: Expand your skills in a supportive, dynamic environment.
Why Join Our Crew?
- Legacy of Success: Join a company with over 30 years of expertise.
- Dynamic Team: Work alongside a creative and innovative team.
- Career Growth: Enjoy opportunities for professional advancement.
- Inclusive Culture: Marcomm is an Equal Opportunity Employer, committed to creating a diverse and inclusive environment for all employees.
About Marcomm
With a legacy spanning 30 years, Marcomm cultivates the talents of marketing, digital marketing, UX/UI, and communication professionals. We are deeply committed to fostering growth—for our clients, our community, and above all, our team members.